OUR STORY

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THE YUMIX ORIGIN STORY

Every great superhero has a great origin story. Ok, so we’re not a superhero, but we’d like to think we have a pretty good story of how we came to be.

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It all started back in a backyard in Austin, Texas. While experimenting with different flavor combinations in pursuit of the perfect summer cocktail, founder Alex Garner experienced a true breakthrough moment.

Yumix (pronounced as You Mix) is a new generation of adult beverage. We call it a “mix it fresh” experience. Yumix pairs low calorie, naturally sweetened juice mixers with premium spirits. The best part is you do the mixing — just pop the shot off the bottom, then pour into the top container.

Keeping these two things separate until you’re ready to mix has real advantages. We don’t use artificial sweeteners, preservatives or excessive amounts of sugar. Enjoy all of the great things that come along with an adult beverage, but without the bad stuff!

 
 

The team

Alex Garner, Yumix CEO
 
 
 

Alex Garner is the founder and Chief Executive Officer of Yumix. His experience in the CPG industry consists of previous roles at Coca-Cola Refreshments, Thanasi Foods and Conagra Brands.

Alex started the company after realizing a low sugar, portable, mix-it-fresh cocktail would be well received by consumers.

 
 
Lea Feghali, Yumix CBO

Dr Lea Feghali is an entrepreneur from Beirut, Lebanon. She is passionate about traveling, women's health and women's empowerment. After meeting Alex, Lea realized one of the two would have to move to be with each other.

She knew Yumix was an innovative product, and she realized that a low calorie, low sugar cocktail without artificial ingredients would be appreciated by women everywhere. She has played an integral role at Yumix, particularly with the Walmart launch.

As a co-founder and the Chief Brand Officer, Lea believes the Yumix ready-to-mix cocktail is perfect for people looking for a fresher cocktail experience.

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